A user experience analysis for senior citizens on mobile shopping service: case study of big three companies of South Korea

Abstract

This research is a case study on user experience analysis for senior citizens on mobile shopping services, focusing on the big three companies of South Korea. The research aims to broaden the view of service designers in creating inclusive design for senior citizens globally, by conducting user experience analysis for all generations, including senior citizens. The study consists of literary research, heuristic evaluation based on user experience design principles, and user interview for a deeper and on-site understanding of senior citizens’ user experience. The results suggest key considerations for the user experience design of senior citizens and common challenges faced by the user group.