When service design meets social impact: Process and mindset used to contribute to the public policy to reduce the overpopulation in Brazil’s Prison


  • Renata Martinez
  • Jessika Lima
  • Leandro Celes




user-centered design, design and public sector, design and public policy, design and prison system


Brazil has the third largest prison population in the world, 682,100 people, and this number is growing faster than the global average (Programa Fazendo Justiça, 2022). In this scenario, the Fazendo Justiça Program has its relevance compromised with the United Nations Agenda 2030 to promote peaceful and inclusive societies for sustainable development, providing access to justice for all and building effective, accountable and inclusive institutions at all levels. The program has 28 actions that unfold into various initiatives. The focus will be on one of the projects: The implementation of the new module of Alternative sentences and Measures to imprisonment in the Unified Electronic Execution System (SEEU). Through service design lens and people-centered approach, the new module gains more human perspective, a product roadmap based on real needs and contributes to systematised data production on how these measures are being executed, promoting value and guidance to public policy. This paper describes the steps undertaken during the design process to support the launch of the module's first version.