Designing for Logic Hybridity in New Service Development: A Case of the Estonian Youth Mental Health Systems


  • Eva Liisa Kubinyi
  • Meghan Lazier
  • Maarja Mõtus
  • Josina Vink



service design, institutional logics, plurality, logic hybridity, new service development


Amid the shift to embrace systems thinking within service design, there is often a tendency to reduce many coexisting systems into one. This paper builds on recent literature that calls for a more mindful approach to working with plurality amid and between systems in service design. Using a research through design approach in the context of Estonia youth mental health systems, this paper presents a framework for holding onto the tensions that arise between multiple logics in new service development and maintaining logic hybridity in the service design process. By exploring how such a framework informs service design decisions and its implications, this research offers inspiration for thoughtfully negotiating plurality in practice.