Creativity, value cocreation and reflexivity: how functional and cooperative economy’s approach enhances service design performance


  • Clayton Costa
  • Amanda Xavier



service design, functional and cooperative economy, innovation service, reflexivity


Service design is a pivotal component of innovation, which intersects resources, people, and processes in its practices. It has provided valuable improvement to companies' business but has also delivered some divergences because some business models are only sometimes aligned with the company's service. Functional and Cooperative Economy (FCE) is an economic model in which its approach can offer service design a new frame for action-oriented activity, promoting spaces to explore creativity, value cocreation and reflexivity. Creativity helps people materialize ideas to create new goods or services. Value cocreation is a dialogic process to create shared value, reinforcing collective resources. Moreover, reflexivity allows people to modify their thoughts, feelings and actions based on their experiences. In the spirit of the innovation service, we address these three dimensions by linking an economic benchmark and promoting an enhanced service design through personal and professional development in the face of work experiences.